Ethos
Wizards are for Everyone
Like wizard, buy wizard
One of the first issues with the original Wizards collection was that the traits were non-randomly distributed. The distribution was influenced by the concept of Affinity, which was new to the general NFT scene at the time. When fellow wizards like TV, jintao and O discussed Affinities, O was the first to voice the Ethos of purchasing your Forgotten Runes identity based on more intangible parameters such as personal preference, perfectly encapsulated in the now widely accepted Ethos of Like Wizard, Buy Wizard.
Lore, not floor
Ours over Official
Decentralized worldbuilding can become a challenge to properly coordinate. While ElfJTrul slowly reveals locations, lore, and metanarrative about the Runiverse, holders are encourages to still build out their stories filling in blanks he's left behind. There isn't meant to be pressure on strictly conforming to the "officially" laid out narrative written out by ElfJTrul, and even the lore laid out by him is dynamically evolving alongside lore created from the Cult itself.